Helping Men Rezum Their Life
Boston Scientific (Rezum)
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Copywriting
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Boston Scientific (Rezum) // Copywriting //
TLDR: Kasen empowered a Hulu campaign for a prostate enlargement therapy with a winning video script.
Boston Scientific (BoSci) is one of WireBuzz’s long-term clients. WireBuzz was responsible for filming and producing a national commercial for BoSci’s product, Rezum.
About Rezum:
Rezum Water Vapor therapy is a prescription treatment for men with enlarged prostate.
The Situation:
After Rezum’s marketing team had approved of the original concept, script, storyboard, and produced video commercial, their user testing came back with too much negative feedback. BoSci asked WireBuzz for a redo.
The Solution:
The video producer on the project reached out to Kasen and explained the situation, asking if he could revise or suggest a new script. After Kasen reviewed the user feedback and considered what may resonate with men better, he created three different scripts to share with the client.
The Results:
Variation B was the winning concept, and after a few rounds of revisions, became the script for BoSci’s official Rezum commercial. This ad ran for three months on Hulu and now lives on the home page of the Rezum website.
