From Dorm Room to Deloitte
Victoria Lee Consulting
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Copywriting, Web Design
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Victoria Lee Consulting // Copywriting, Web Design //
TLDR: Kasen helped an organizational behavior expert launch her own freelancing practice.
One of Kasen’s best friends from high school, Amanda Lee, is an organizational behavior and HR consultant.
The Situation:
Amanda had just graduated from NYU with her Masters in Industrial Organization, when COVID-19 hit and affected her employment opportunities.
The Solution:
Amanda decided she would work freelance during the lockdowns, consulting businesses virtually. In order to get started, she needed a website with timely B2B messaging that explained her capabilities to prospective clients and could capture consultation requests.
Over 8-10 weeks, Kasen had copy interviews with Amanda to get to the core of her messaging and explain what she does in a relevant and intriguing way.
The Results:
Amanda was able to generate multiple consulting clients, and is now a Senior Consultant at Deloitte.