Designing Digital Gold
Red Rock Secured
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Web Design, Social Media
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Red Rock Secured // Web Design, Social Media //
TLDR: Kasen designed memes, PDF workbooks and landing pages for a gold IRA investment firm.
About Red Rock Secured:
Red Rock Secured (RRS) is a gold and silver IRA firm, helping investors diversify their portfolios through precious metals.
The Situation:
The RRS audience is red and niche. Post a picture of a burning dollar bill, and the crowd goes crazy while calls from leads go through the roof. RRS wanted help engaging their current customers on social media, while also updating their approach to connecting with through a softer, more liberal tone of voice.
The Solution:
RRS wanted to test their social media waters with custom memes, tailored to their existing audience. They also wanted new lead magnets and landing page designs they could leverage to reignite cold leads and improve conversion rates for downloads.
Kasen was the mastermind behind all the memes, while he collaborated with one of WireBuzz’s copywriters on developing the workbooks and landing pages. He designed the workbooks with Adobe InDesign and the wireframes in Adobe XD.
“I think you just found the vein of our audience...”
Persona-Specific Retirement Workbooks:
Gold Report Landing Page:
The Results:
RRS’ new content, workbooks and accompanying email sequence warmed up over 300 cold leads in their database.
