Writing Smash HIIT Website Copy

Platinum HIIT

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Copywriting, Web Design

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Platinum HIIT // Copywriting, Web Design //

TLDR: Kasen wrote some of the best creative copy of his life, in order to launch his own music-inspired personal training brand.

Kasen had long thought about trying to launch an online platform to help inspire others to improve their fitness, so in 2019, he set out on a personal branding “adventure”.

After wrestling with a handful of names and brand concepts for the longest time, the name “Platinum HIIT” came to Kasen like a lightning strike during a round-table discussion with a group of songwriters. He thought it would make a good name for a Spotify workout playlist, and eventually realized it had much more potential than that.

That name because the foundation for developing a music-inspired personal training program, using the power of metaphor to help people think differently about working out and living a healthy lifestyle.

While Kasen is still passionate about health and fitness, his time as a personal trainer was short-lived. He may someday return to coaching, but until then, the Platinum HIIT website is now nothing more than some of the best creative copy he’s ever written.

Category: Best Copywriting