Saving a Superhero MSP’s Content

Dynamic Business Technologies

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Copywriting, Content & SEO

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Dynamic Business Technologies // Copywriting, Content & SEO //

TLDR: Kasen’s copywriting and project management skills saved this superhero IT MSP’s content.

When Kasen first started as a copywriter at TriDigital Marketing - a Plano-based creative content agency for IT service providers - he was assigned a client named Dynamic Business Technologies.

About Dynamic Business Technologies:

Dynamic Business Technology (DBT) is an IT managed service provider, located in Australia (NSW).

The Situation:

Kasen was one of several new copywriters hired in response to some turnover in the content department. A few copywriters were let go due to subpar work, which unfortunately, affected Dynamic Business Technologies’ account.

The Solution:

Kasen stepped in with his then partner account manager, Jordan Brown. Together, they turned the failing project organization and quality of work around.

Kasen rewrote their corporate brochure, services page, created two superhero-themed whitepapers, and helped them develop a case study.

• Brochure

• Whitepaper: How to Survive When You Lose Your Power

• Whitepaper: How Managed Services Can Save Your Business

• Case Study

The Results:

Dynamic Business Technologies became one of the happiest clients TriDigital had.